I’ve always liked music and aspired to be a full-time musician when I was younger. I pursued my passion in a practical approach, working as an audio engineer for a corporation while also building a side business as a freelance music producer for indie musicians.
However, in 2009, at the age of 26, I quit my job and decided to focus solely on my production company.
Despite this, we were still struggling to make ends meet. As a photographer, I made between $800 and $1,000 per month, while my wife made between $500 and $1,000 each month. We survived on our savings and food stamps in addition to our freelance income. We also became parents for the first time. That’s when the financial pressures became unbearable.
So, in order to make more money, I decided to create a music blog — The Recording Revolution — later that year. I reasoned that having an internet presence would assist me in attracting additional manufacturing clients.
It took some time for me to figure out how to make it into a viable venture. But fast forward to 2022, and my online businesses are bringing me more money than I ever did as a producer.
The Recording Revolution brings about $40,000 each month on its own. My online coaching business, which teaches customers exactly what I did to make The Recording Revolution a success, also brings in $120,000 each month in gross sales.
I’ve accomplished something extraordinary at the age of 38: I currently work only five hours per week between my two enterprises, allowing me to spend the rest of my time with my family.
What I did to turn my hobby into a business
I launched the Recording Revolution as a blog and YouTube channel to share my knowledge of music and to gain new clients for my production company.
At initially, I published three blogs and one YouTube video per week on my website. I posted product reviews and interviews with musicians and producers, as well as fast, step-by-step instructions for various recording and editing approaches.
My daily views increased from roughly 60 per day to 2,000 per day in my first year on YouTube. I recognized a chance to monetise my articles as my audience grew.
Initially, video sponsorships and ad money brought in $200 to $1,000 every month. To land these deals, I put together a press kit that included information on my website’s traffic and reader demographics and submitted it to companies who offered products that my target market would enjoy. I offered them spaces in my YouTube videos or banner ad spots on my site as part of my outreach.
However, in 2010, I discovered the key to a more profitable business: creating and selling my own digital products, such as eBooks or online courses, that teach people essential skills I’d acquired over the course of my career.
How I generate $160,000 in passive income per month
I designed and marketed my first online course in April 2010 for $45, which taught clients how to utilize the popular recording software Pro Tools.
As I demonstrated how Pro Tools works, I utilized a screen recording software called Screenflow to capture my computer screen and my voice.
I developed a basic overview of what portions of the software I wanted to discuss and in what sequence I wanted to share them before recording, and then I spent three to four hours recording and editing the information.
To sell my courses, I was advised to build an email list. I gave a free eBook to entice subscribers. By the time I sold my first online course, I had roughly 500 members.
In 2012, I began to reduce my freelance producing company. Through The Recording Revolution, I now sell dozens of online courses and members-only online communities. The cost varies between $67 to $397.
I made $1 million in sales from October 2018 to September 2019. After stepping away from day-to-day content production in 2021, The Recording Revolution was bringing in around $40,000 per month.
In 2018, I established my second business, which teaches individuals how to monetize their knowledge and hobbies in the same way that I did. I’ve made $120,000 a month in passive income through an online course called the Automatic Income Academy, my Six-Figure Coaching Community, a high-level business coaching program called The Epic Mastermind, and affiliate commissions from Kajabi during the previous six months.
Approximately 2,800 business owners are currently using my coaching services. The objective is to assist them in expanding their online business while working less hours.
My top advice for ambitious business owners
My life was revolutionized when I started an internet side hustle and eventually went full-time with it. My early ambition to be a musician has been supplanted by what I now do: assisting individuals in leading more profitable, flexible, and meaningful lives.
If you’re a budding entrepreneur, here are my top three suggestions for boosting your profits:
1. Earn passive revenue by selling your abilities.
When it comes to making more money with a service, there are two basic knobs to turn: gaining more clients and boosting your fees. However, because there are only so many hours in a day to take on clients, and there is always a limit to how much you can charge in your profession, this might be an issue.
The idea to transform my understanding of audio mixing and recording into an online course was a turning moment for me. Working as a freelancer gave a steady source of income, but selling digital products allowed me to make significantly more money in a day while putting in far less effort.
2. Offer a free sample of what you have to offer.
Giving flourishes is a key principle of mine. Even when I could charge for it, my entire business is centered around providing the best free educational content. I have a blog, a YouTube channel, and a podcast because of this.
It may sound illogical, but it works because of the following: Through the power of a Google or YouTube search, every piece of value-rich information I put out into the world functions as a magnet to lure others in. It’s a means for folks to learn about me and gain trust in me.
They are thus ready and eager to pay for a premium product when I do sell one.
3. Create fully automated systems.
Working only five hours a week allows me to prevent burnout and spend more time with my family. This would not be achievable without the use of automated systems.
For example, I use automatic emails for practically all of my marketing and follow-up conversations with clients.
When individuals come across my work, they have the option to subscribe to my email list for additional unique content. I have dozens of pre-written emails that automatically send once we’ve made contact. These emails not only provide business insights, suggestions, and tactics, but also tell them which of my goods will be most beneficial to them.