=XIGASHO BBC SOMALI=
Ka dib markii uu TikTok ka soo muuqday shaashada oo ay heshay jiil ku xiran muuqaalka gaaban, muuqaal cusub oo Shiinees ah oo la hadal hayo oo leh qaab la mid ah ayaa hadda laga hadal hayaa caalamka.
Barnaamijyada mobilada ee lagu baaro riwaayadaha yar yar- oo ka kooban daraasiin qaybood oo hal ama laba daqiiqo ah – ayaa ka mid ah kuwa laga soo dejisto app-yada madadaalada ee dhawr waddan oo kala duwan sanadkii u dambeeyay.
Waxaa ku jira waa mid degdeg ah oo xad dhaaf ah, xitaa mararka qaarkood oohin. Iyada oo leh cinwaanno ay ka mid yihiin The Double Life of My Billionaire Husband and Fated to My Forbidden Alpha, taxanaha looguma yeero inuu yahay mid leh farshaxan sare.
Wax ka yar hal saac daawadeyaashu waxa ay la kulmi karaan shucuur aad u badan, iyo taxane aan dhamaanayn oo ah jeexjeexyada, sida iyaga oo daawanaya musalsalka telenovela 100-saac oo si degdeg ah u socda.
“Waan jeclahay,” hal qof oo isticmaala ayaa ku qoray Reddit. “Waqti kuma lumin, kaliya waxay bilaabaan dhunkashada.”
Waxaa la soo dejistay boqolaal milyan oo jeer caalamka oo dhan
Laga bilaabo Maarso 2025, barnaamijyada riwaayadaha yar yar ayaa la soo dejistay ku dhowaad 950 milyan oo jeer adduunka oo dhan ah, sida ay sheegtay shirkadda sirdoonka suuqa ee Sensor Tower.
“Waa kuwa la heli karo, moobil, degdeg ah, qabatin leh,” ayay tiri dhaqaaleyahan Alicia GarcÃa-Herero, oo ka tirsan Bruegel, oo ah machad daraasaadka oo fadhigiisu yahay Brussels.
Shirkadaha ka dambeeya qaar badan oo ka mid ah barnaamijyada riwaayadaha yar yar ee inta badan la soo dejisto, waxay xaruntoodu tahay wadamo ay ka mid yihiin Maraykanka iyo Singapore laakiin waxay xidid ku leeyihiin Shiinaha.
Riwaayadaha qaar ayaa lagu duubaa luuqada Shiinaha waxaana lagu turjumaa Ingiriis, laakiin sidoo kale hadda waxa lagu sameeyaa luuqada Ingiriiska, gudaha Ingiriiska iyo Maraykanka.
Soo saaraha fadhigeedu yahay London Liu Shanshan oo aasaastay shirkad si ay u duubto riwaayadaha yaryar horraantii 2024 ayaa sheegtay inay samaysay 15 taxane ah oo lagu soo badhigay dhowr madal.
Celcelis ahaan, taxane leh 40 ilaa 50 qaybood ayaa qaata ku dhawaad toddobo ilaa 10 maalmood in la duubo, ayay tiri. Jilayaasha ayaa ah biritish, halka shaqaalaha markabka ay isugu jiraan biritish iyo Shiinays.
Hal taxane oo dhowaan ah ayaa ah sheeko jacayl oo 58-qaybood ah oo lagu magacaabo My Royal Secret Lover. Jilaaga ugu weyn, Duke of Woodsbury, waxaa ciyaaraya xiddiga TV-ga dhabta ah Digby Edgley, kaas oo magac ku sameeyay bandhigga TV-ga dhabta ah ee Ingiriiska, Waxaa lagu sameeyay Chelsea. Wuxuu ka faa’ideystay riwaayadaha yar yar fursad uu ku bilaabo xirfadda jilitaanka.
“Waxaan u maleynayaa inay tahay dhaqan wanaagsan oo loogu talagalay jilayaasha,” ayuu yiri Edgley. “Waa mid aad iyo aad u degdeg badan.”
Dalka Shiinaha, wax-soo-saarka yar-yar ee riwaayadaha ayaa xitaa aad u dheereeya, halkaas oo sida laga soo xigtay The Paper, daabacaad ay dawladdu leedahay, ilaa 100 qaybood ayaa laga duubi karaa toddobaad gudihii.
In ka badan 30,000 oo riwaayado yaryar ah ayaa laga soo saaray Shiinaha 2024 sida ay sheegtay Ururka Adeegyada Shabakadda ee Shiinaha. Waxay si wadajir ah u keeneen 50.4 bilyan yuan ($ 7bn; £ 5.2bn), oo ka badan qaadashada xafiiska shineemada Shiinaha, kaas oo taagnaa 42.5 bilyan yuan.
‘Faafreebka’ lala qabsanayo ee Shiinaha
Si kastaba ha ahaatee, warshadaha filimaanta ayaa sidoo kale la kulmaya baaritaano sii kordhaya. Bishii Febraayo, in ka badan 1,200 taxane riwaayado-yaryar ah ayaa laga saaray app-ka Shiinaha ee gudaha, oo ay ku jiraan Douyin, nooca Shiinaha ee TikTok.
Riwaayadaha-yaryar waa inay u adeegaan sidii “kanaal cusub oo loogu talagalay horumarinta iyo ballaarinta qiyamka caadiga ah”, sida laga soo xigtay Maamulka Raadiyaha iyo Telefishanka Qaranka Shiinaha. Marka laga reebo mamnuucida waxyaabaha “fisqiga iyo rabshadaha”, riwaayadaha ayaa loo tixgeliyaa “kuwo xun iyo dhadhan xun” waa in sidoo kale la saxo, sida ay qabto hay’adda la socodka.
Faafreebyadu ma tilmaamin “af-xumo” laakiin waxay muujiyeen in shirqoollada uu bilyaneer maamule ah ku jeclaado nadiifiyaha ama inanta uu sodohda u yahay ay sodohdeed u cagajugleyso inay tahay mid aan habboonayn.
Oscar Zhou, oo bare ka ah Jaamacadda Kent ee Ingiriiska, ayaa sheegay in faafreebyada Shiinaha ay ciyaarayaan sidii ay ula qabsan lahaayeen ka dib markii uu si degdeg ah u qarxeen riwaayadaha yar yar.
“Warshadan filimaanta oo dhan aad bay u cusub tahay, sidaa darteed faafreebka, habka oo dhan ayaa dib u dhacaya.”
Mid ka mid ah taxanaha laga dejiyay Douyin bishii Nofembar ee la soo dhaafay, Ninka Adduunka ugu taajirsan waa Aabbahay, ayaa lagu cambaareeyay “kor u qaadida maadiga iyo muujinta qaab nololeedka qaaliga ah iyo raaxada”.
Si kastaba ha ahaatee, taxane kale oo la mid ah shirqool gabar bilyoneer ah oo la furay, ayaa weli laga heli karaa bogagga Shiinaha. Kadib markii markii hore looga sii daayay Shiinaha 2023, markii dambe waxaa lagu turjumay Ingiriis, iyada oo ka heshay youtube in ka badan afar milyan oo daawasha ah.
Waxay ahayd mid aad loo jecel yahay in shirkaddii ka dambaysay, ShortMax, ay dib u samaysay taxanaha Japanese ah sannadkii hore iyada oo qayb ka ah istaraatiijiyadeeda lagu ballaarinayo suuqyo cusub.
Marka laga reebo Japan, Indonesia, Thailand iyo Malaysia sidoo kale waa suuqyo ay ShortMax ka dhigtay mowduucyo gudaha ah, sida uu sheegay maamulaha guud, Liu Jinlong.
Shirkad kale oo ah ReelShort ayaa dhanka kale soo bandhigtay dhowr taxane oo lagu sameeyay luuqada Isbaanishka oo ay la socdaan jilayaasha koonfurta Ameerika. Qaybaha soo jiidashada ee bandhigyada sida Bésame por Última Vez (dhunkashada markii ugu dambaysay) ayaa malaayiin daawasho ah ka helay TikTok iyo Instagram.
Halka Maraykanku uu yahay suuqa ugu faa’iidada badan, sida laga soo xigtay Sensor Tower, rubuci hore ee 2025, waxa ay arkeen ku dhawaad 100 milyan oo laga soo dejistay Laatiin Ameerika iyo ku dhawaad 87 milyan oo laga soo degsaday Koonfur Bari Aasiya.
Shirkadda DataEye ee cilmi baarista xogta ee Shiinaha ayaa sheegtay in shirkaduhu ay hadda raadinayaan Bariga Dhexe iyo Afrika si ay isu sii ballaariyaan.
Mid ka mid ah taageerayaasha ku sugan Cameroon, Kum Sandy, ayaa sheegtay inay bilawday daawashada riwaayadaha yaryar ee Shiinaha 2023 ka dib markii ay aragtay cinwaanada soo jiidashada taxane lagu xayaysiinayo baraha bulshada.
Sannadkii hore waxa ay daawatay in ka badan 60 taxane ah, oo leh cinwaanno ay ka mid yihiin Fiancé, I Married Your Dad and The Maid’s Revenge, ayay tiri.
“Waxaan noqday qofku waalan – aan sidaa u dhigno.”
Warbixin dheeri ah waxaa qoray Jack Lau
